Founder of Self by Design
Leonard
Jacob.
Labels. None of them are me.
Started Self by Design. Writes books about the program running in your head. Builds companies from nothing. Spent years in music. Barely made it out of high school, dropped out of art school, and did all of it anyway. Then found out most of it was somebody else’s program.
Lives in Puerto Vallarta. Came up in Texas.
,:::::::::,,,,,.
::;;;-;;;;;;;:::,:,,,,..
,;;------==------;;;:::,,,,,,.
,;;;;;--==++===+++===-;;;:::,,,,,,
,:;;;--===++***+++**+++==---;;::::,,,..
::;;;-=+*****oo******+++===---;;;;::,,....
::;;-=++****o*o********+++====-----;:,,,....
.;:;;-==+++*****o*****++++=====-----;;;::,,.....
,;:;;---=====++++++++*++++++=-===------;;::,,,,,,.
.::;;--=====+++++++++++++**oo*=+++++=---;:;:::,,,,,
:::;--==+**oooxoxoooo*ooxxxxoo**==+==;,.:;-;:,::,,,:
.:;:;::;-==+===++xXXxXXX#Xxo*ooxXo-,. :#%%#X+:::,,:
:;;, .,::::;+*o*+*oxx**xXxx+++,. .,:,+%#X*xx*::,,,
:-;::;;=xoo+,,-*xo**+ox*+xo*++==oxxxoo*+*xoo---=*=:;,:
-+;,-oo#####Xo**o==+X=++-**+==++-=*++-;::====;::;...,:
;=-,:*xX####xo=;;::;*x:-+--*=-+=,,, ,::-=:;-,...:-:,
=*;::*oo**o+:,. .:+*-**+-:=;;;--;,,.,:,,:;;-=-=-:,.;--:,;
,=*=;:;+++;,.,....,,:;--**o+-;:===+=----=++++=-;-=*,,,.;:+===
,:-,,:--==+=--;;;-++**=+***=-;;--=*****ooxoo*+=++;,....:**+==
.:*-:;;-=+******oxooo+*xXXXXo=;;:-=*oooo*oooo*+-;:,,,.,:-*o++
::=+=-=++*ooxxxXxXX*+xX#%%%#x+-=+=+xXxoooooxo*+=-;:,,.:=+-=*=
;-+;-=*oxxxXxxoooxxxXx**xxoo-,...-==*x#%%##XXx*+-;;:,..=+-===
;o*;;-=+ooxXXX####Xx=. ,--;,,,:--:-oXX#%%#Xxxo+=-;:,. ;+o+=;
;o-;;;=*xX###%%###Xo===:.,;;:,..,:-**xXX####xoo+=-;:, -**+=
*=;:-=*oxXX#####Xx*-,. .:.,... .,,;=+oXXXxo*+=--;: :+++
-ox,;-+*oxXX##X*+;, . .:: ..,;. .,,,:-oxo*=---:,. ,-:
ox,:==+ooxX*-, .. ...-+;;;+*;,.:,.. . ,*o*-;:,.. .
;o:.;==+*o*, . .,-++oooxXx++=+**+=-,. . :+-:,,:,,. .
;.,::-+o= ..:-oo*=;-===+---==+-;,,,:,...;;, ,::,,,.:
.,;;;;=-. .;---=+xXXXXXX#XXo****ox-, .;:..,,,,.. ;-
,,:;;:,-;,.;oxxxxX###Xxxxxxxo++*ooo+:,..,..,,... :--
,.:::,::.,-*Xxxoo*=:,...,;--=*o*+--,........ ,-=-.
,.,,:,.,,::-=*xXXx=;:,:::=xX#Xo+=;,...... ,;==; .,
, ,..,...,=+xX%@#X*-==-oxX##x+:.,. . ,;-===, .
,.......,:;*oXxXx**o****=+=;;;. .:-=+==: .
:,. ..;;;==-oo**+*o+;-:,;,. .:;=+***; .
-: .,,:::---*+++;:,,... .,:-=+**o+, ..
**=: .....:,,;;--:... ,:;-=++***=. .
+oo*+;,. , .,. . .::;-=++***+:. . . ..
*ooo*+--;:,.......,:::;;;-=+**oo*=, .. ....
:*oooo*+**++-;;;;;;;;;---=+****+;.. . .....
. ;+oooo*+++**++=-;;;;----=+**+=,.. ... ......
;=+***+-==+*+=;;;;----=++++:.. .... ...... .
.;-++++=-==-;;:;;--;--=++;... .... ...... .
. .:;==+=---;;:;;;--;;--;,... ....... .... . ..
.. .,:;-=---;;;;;;;;;;:. ........ ... ..
. ...,:;-;;;:::::::, .... .....
....,:;:::,,,,, ..
. .,,:,,,....
.........
The résumé
Stuff I’ve done. Not who I am.
This is the list people usually lead with. Some of it I did running somebody else’s program. The books I’m doing running my own. Either way, none of it is who I am.
The Books
You Are Not You is book one of the Self by Design trilogy. Two more on the way, plus a series for kids.
The Music
Spent a big part of his life making music. It taught him more about the program than any book.
The Companies
Runs a handful of businesses, from marketing to health. Took more than one past seven figures, mostly on his own.
Let me be straight with you
I’m not a guru.
No robes. No letters after my name. Not a mystic, not a scientist who cracked the code. And I’m not going to pretend I invented any of this.
What I am is a guy who figured out how to stop running everybody else’s program and start running his own. Then I watched it change everything I touched: the music, the money, the work, the way I wake up.
If I can take my whole life back, the bar was never where they told you it was.
What I figured out
I was living in someone else’s program.
Here’s the part nobody tells you. I got the stuff I went after. And I still felt like I was living somebody else’s idea of who I was supposed to be. Some of the music was my dad’s dream, the pro musician he always wanted to be. Some of it was spite, proving an ex wrong after she told me I was never going to be shit. You can win big running someone else’s program. It still feels like someone else’s life.
The voice in my head sounded like me. It wasn’t. It was a committee. My parents, teachers, exes, a culture that liked me docile and distracted. Everybody owned a piece of me except me.
What finally changed it is old. The greats have been pointing at it for thousands of years: what you assume is what you become. It’s not my discovery. It’s my experience. I almost died getting it, so I wrote it down in language that sounds like an actual human being instead of a sermon.
Why Self by Design exists
The tools are free.
Free, always
This stuff is thousands of years old. Nobody should be charging you rent on it. Everything I learn, I give away on the channels. No gimmicks. No endless retreats.
What costs money
The whole book, a retreat, or one on one time with me. That costs, because time is money. The tools themselves never will.
No guru
Nobody needs to heal you or fix you. You see the program and run a new one. I’m not here to make you holy. I’m here to hand you the controls.
The book
You Are Not You.
Twenty-two chapters and a sixty-day protocol. Breath, suggestion, theta, end-state. The book isn’t out yet. The first three chapters and the one-page protocol are free right now.