# Self By Design > Self by Design is the site of Leonard Jacob, author of You Are Not You. It covers the subconscious mind, the law of assumption, and taking authorship of your own life. The central claim: you never stopped manifesting, you have been running the program for everyone else. ## Core ideas - The subconscious is rewritten in only three ways: repetition, emotional intensity, and the theta state right before sleep. - Mindset is a program, not a mood. Motivation does not rewrite it. - Manifestation techniques work through attention, assumption, physical anchoring and repetition, not through objects, water, crystals or moon phases. - Seeing the opposite of what you assumed is delay, not a verdict. - Habit formation takes closer to 60 days than 21. ## Subconscious Mind - [How to Reprogram Your Subconscious Mind](https://selfbydesign.org/how-to-reprogram-your-subconscious-mind/): the 20-minute daily protocol over 60 days. - [How to Change Your Mindset](https://selfbydesign.org/how-to-change-your-mindset/): the only three ways the subconscious gets rewritten. - [Why Affirmations Don't Work](https://selfbydesign.org/why-affirmations-dont-work/): the four rules the subconscious follows. - [The Voice in Your Head Isn't Yours](https://selfbydesign.org/the-voice-in-your-head/): where the inner narrator was installed. - [How to Change Limiting Beliefs](https://selfbydesign.org/how-to-change-limiting-beliefs/) - [How to Stop Self Sabotaging](https://selfbydesign.org/how-to-stop-self-sabotaging/) - [How to Build Self Trust](https://selfbydesign.org/how-to-build-self-trust/) - [How Long It Takes to Form a Habit](https://selfbydesign.org/how-long-does-it-take-to-form-a-habit/) ## Manifesting - [How to Start Manifesting](https://selfbydesign.org/how-to-start-manifesting/): you never stopped. - [Water Manifestation Technique](https://selfbydesign.org/water-manifestation-technique/): why it works and why it is not the water. - [Why Your Manifestation Is Not Working](https://selfbydesign.org/why-manifestation-is-not-working/): wanting is the problem. - [When You See the Opposite](https://selfbydesign.org/when-you-see-the-opposite/): what to do in the thirty seconds after. - [SATS, Neville Goddard's State Akin to Sleep](https://selfbydesign.org/sats-neville-goddard/) - [Signs Your Manifestation Is Coming](https://selfbydesign.org/signs-your-manifestation-is-coming/) ## Meditation and Sleep - [How to Meditate for Beginners](https://selfbydesign.org/how-to-meditate-for-beginners/) - [Deep Sleep Music](https://selfbydesign.org/deep-sleep-music/): three hours of unstructured ambient sound. - [Guided Meditation for Insomnia](https://selfbydesign.org/guided-meditation-for-insomnia/): for a head that will not stop. - [Vipassana Labeling](https://selfbydesign.org/vipassana-labeling/) ## Self-Design Insights - [Did You Manifest Your Illness? No.](https://selfbydesign.org/did-i-manifest-my-illness/) - [Nobody Can Put a Spell on You](https://selfbydesign.org/nobody-can-put-a-spell-on-you/) - [Are Spirit Guides Real?](https://selfbydesign.org/are-spirit-guides-real/) - [You Don't Need to Be Healed](https://selfbydesign.org/you-dont-need-to-be-healed/) - [Stop Saying Protect Your Energy](https://selfbydesign.org/stop-saying-protect-your-energy/) - [The Kingdom of Heaven Is Within You](https://selfbydesign.org/kingdom-of-heaven-is-within-you/) - [Shadow Work and Carl Jung](https://selfbydesign.org/shadow-work-carl-jung/) ## The book You Are Not You by Leonard Jacob. Not yet released. First three chapters and the one-page protocol are free at https://selfbydesign.org/#free